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by Terry Hill : Operations Management/Marketing Strategy Management

ISBN : #023054262X | Date : 2006-10-19

Description :

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by Bernard Marr : Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results

ISBN : #1119231388 | Date : 2016-05-02

Description :

PDF-98347 | The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone’s tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big dat… Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results


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Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results by by Bernard Marr

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Power of Positive Selling: 30 Surefire Techniques to Win New Clients, Boost Your Commission, and Build the Mindset for Success (PB) (Business Books) PDF




by Stephan Schiffman : Power of Positive Selling: 30 Surefire Techniques to Win New Clients, Boost Your Commission, and Build the Mindset for Success (PB) (Business Books)

ISBN : #0071788700 | Date : 2012-01-05

Description :

PDF-8ef04 | Think like America’s #1 sales trainer―and close more deals than ever Stephan Schiffman has trained more than half a million sales professionals. No one understands the sales mindset better. In The Power of Positive Selling, Schiffman provides instruction, tips, anecdotes, and inspiration that are guaranteed to help you overcome negative thoughts, feel confident in any sales situation, and rema… Power of Positive Selling: 30 Surefire Techniques to Win New Clients, Boost Your Commission, and Build the Mindset for Success (PB) (Business Books)


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Trend Driven Innovation Accelerating Customer Expectations PDF 2d7a42847

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by Henry Mason : Trend-Driven Innovation: Beat Accelerating Customer Expectations

ISBN : #1119076315 | Date : 2015-10-05

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PDF-c6b4d | Trend-Driven InnovationBeat accelerating customer expectations.Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looki… Trend-Driven Innovation: Beat Accelerating Customer Expectations


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by Erik Wiklund : International Marketing Strategies: How to Build International Market Share

ISBN : #0071003371 | Date : 1987-07-01

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: The Economist Guide To Investment Strategy 3rd Edition: How to understand markets, risk, rewards and behaviour

ISBN : #1781250715 | Date :

Description :

PDF-f3192 | The global financial crisis that erupted in 2008 exposed the flaws in many investment strategies. This book explores the controversies that surround the management of wealth and provides guidance on how to construct investment strategies that are appropriate for each investor. With its detailed analysis, supported by data and anecdotes, it is above all a practical guide. It shows how the insights … The Economist Guide To Investment Strategy 3rd Edition: How to understand markets, risk, rewards and behaviour


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Marketing Strategy and Management PDF




by Michael J. Baker : Marketing Strategy and Management

ISBN : #0333748565 | Date : 2000-12

Description :

PDF-5536f | This is a major revision of Michael Baker’s “Marketing Strategy and Management”. Retaining its in-depth and analytical approach, the third edition pays particular attention to the implementation of strategy in practice, including the business to business, service, international and social and public sectors. This edition has been re-organised to reflect experiences from its use in teaching. This i… Marketing Strategy and Management


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Advances in Advertising Research (Vol. 1): Cutting Edge International Research (European Advertising Academy) (German Edition) PDF




: Advances in Advertising Research (Vol. 1): Cutting Edge International Research (European Advertising Academy) (German Edition)

ISBN : #3834921114 | Date : 2010-06-25

Description :

PDF-06eae | The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book…. Advances in Advertising Research (Vol. 1): Cutting Edge International Research (European Advertising Academy) (German Edition)


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by Julia Anders : Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and Communication

ISBN : #3656495270 | Date : 2013-09-12

Description :

PDF-b75c8 | Research Paper (undergraduate) from the year 2011 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: 1,0, , language: English, abstract: Coca-Cola: a Soft drink which is not only refreshment, but an American symbol. Coca-Cola has grown to one of the world’s biggest and most successful companies. Such a success could only be achieved by a strong and outst… Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and Communication


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Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and Communication by by Julia Anders

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The Strategy of Desire (Classics in Communication and Mass Culture (Paperback)) PDF




: The Strategy of Desire (Classics in Communication and Mass Culture (Paperback))

ISBN : #0765808943 | Date : 2002-05-02

Description :

PDF-65ea8 | Ernest Dichter is famous as one of the founding fathers of motivational research. In applying the social sciences to a variety of problems, Dichter emphasized new approaches to problem solving, advertising, politics, and selling, and issues of social significance such as urban renewal, productivity, and drug addiction. As an author and corporate adviser, he used psychoanalytic theory and depth int… The Strategy of Desire (Classics in Communication and Mass Culture (Paperback))


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